MADE WITH HIGHER STANDARDS: Pasture raised in New Zealand, grass-fed and grass-finished, undefatted, hormone-free, pesticide-free, GMO-free.100% ULTRA PURE means no fillers, no flow agents and no magnesium stearate.100% FREEZE DRIED to optimally preserve heat sensitive nutrients, co-factors and biological activity. NUTRITIONALLY DENSE SUPER FOOD: High in preformed Vitamin A, B12 for energy, CoQ10, Choline, Folate, Hyaluronic Acid and Bio-Available Heme Iron. Provides all the fat soluble vitamins (A, D, K & E) in highly usable forms, and meaningful amounts of copper, zinc and chromium. NOURISH YOUR WAY TO HEALTH: For healthy teeth, gums, skin and hair. Supports energy, mood, metabolism and methylation. For strong joints, connective tissue and healthy collagen. Supports heart, brain and liver health. Supports a strong immune system and glutathione status (the body\'s master antioxidant). WHOLE FOOD SUPPLEMENT: Get the nourishment that only whole foods (and whole food supplements) can provide. Get all the co-factors, nutrient synergy and biological activity that makes liver so amazing for you. Paleo Friendly. Primal Friendly. Ketogenic Friendly. Supports high energy demands for an active lifestyle. Recommended as an integral part of a nose-to-tail keto or carnivore diet by Paul Saladino, MD (author of The Carnivore Code).