Lillie\'s Qs mission is to bring people together at the table to experience authentically crafted Southern barbeque flavors true to their regions and traditions. As Chef Charlie McKenna traveled the BBQ competition circuit from Memphis to Alabama and the Carolinas, he created a Lillie\'s Q sauce unique to each region and won the Memphis in May World Championship Barbecue Cooking Contest along the way...twice! Now, hes serving up Southern BBQ thats true to regional traditions while still creating unique, reimagined flavors-its an art form. Thanks to Grandma Lillie, a full family lineage of BBQ passion, and a commitment to craft, we believe weve mastered it. With four restaurants and a variety of sauces, rubs, kettle chips, and more-were excited to show you why it\'s unlike anything youve ever tasted. Our Q-Rub includes a blend of salt, black pepper, and garlic. This traditional all-purpose rub compliments a variety of meats and is the perfect barbeque seasoning if you need something incredibly versatile. Bring new life to your beef, pork, chicken, or turkey by applying our salt-based rub. Apply 15 minutes before cooking-thats all the time it needs to work its magic. Each of our rub seasonings tell their own story by honoring the region they were created from or the people that brought them to life. Why No. 78? The Q in Q-Rub is named for more than just BBQ-it\'s for Chef Charlie McKenna\'s dad, Quito, who introduced West Coast flavor into our Southern barbeque recipes in 1978. We honor him with this bicoastal rub. Remember with every bite, know you\'re enjoying flavors as authentic as the places they come from.