ABOUT THE COFFEE Tasting Profile: It has the perfect medium-tasting roast mixed with prime coffee. Balanced flavors; smooth and balanced. Its careful preparation and taste has made it the favorite for generations. Available in regular, decaf, instant and espresso.Yaucono is an iconic brand which represents both our coffee culture and tradition. For decades it has been the number 1 coffee of choice for most Puerto Rican households. Smooth and balanced, Yaucono\'s hand picked beans are toasted to a perfect roast and processed to an ultra fine grind resulting in its exquisite taste. ABOUT THE BRAND Since the peninsular Miguel Ruiz arrived in Puerto Rico in 1896 the history of Yaucono was being written. It is a story with its difficulties and its threads of glory. After a decline in exports and an increase in the production costs, by 1910 Puerto Rican coffee had regained most of its traditional European markets. It was then when Don Miguel brought his nephew Tiburcio Jimnez from Spain to work with him at the rudimentary roasting he established in Miramar, in the capital city of San Juan.From then on, Yaucono grew to be an iconic brand; one which represents our coffee culture and tradition. This is the coffee that has been in every Puerto Rican household, and continues to be preferred by customers. This is why Don Quique used to sing, and we all still sing: Por el gustito yo lo s, Yaucono es el mejor caf! (One taste and you will know, the best coffee is Yaucono!).